We refreshed Prudential’s brand to revitalise their connection with their people, and their customers. We sought to unlock the spirit of the Man from the Pru – empowering an organisation to ask questions and start conversations that could help people shape their own future.
Building on the premise that good conversations change people’s lives, and that financial planning relies on talking about your future, we introduced ‘Inspiring Conversations’ – an idea that could drive internal and external communications, sponsorship activities, and CSR initiatives.
We worked extensively with Prudential’s marketing team and inhouse agency to develop and roll out the refreshed identity and messaging, and to create a comprehensive set of brand guidelines that will ensure they get the best value creative work year after year. We also rebranded all three of Prudential’s flagship UK offices.