Independent Care Review
Brand development and rollout
The Independent Care Review was set up to identify and deliver lasting change in Scotland’s care system – leaving a legacy that will transform the wellbeing of children and young people.
The Care Review is evolving and learning through four key stages of work, each being guided and informed by the findings of the previous stage. We held virtual design workshops with care-experienced children and developed a visual language that can evolve throughout this dynamic process.
Simple language, icons and visual elements help build awareness for the cause and explain the four stages of the review (orientation, discovery, journey and destination).
“Seeing how @TheCareReview has progressed, how open & inclusive it has been, not only gives me real hope but is a huge demonstration of people determined to change a BIG system.” @A_BTweets