The D-Day Story
Brand development and rollout

We worked with Portsmouth City Council to rebrand the D-Day Museum – moving expectations from a strictly ‘military’ museum, to an experience rich in personal stories. This new positioning widens the appeal – making sure the D-Day Story is shared for years to come.

Our Associate, brand strategist Scott Sherrard worked with everyone from veterans to volunteers, and councillors to students, to find out what the D-Day Story meant to them. The resulting brand is built on juxtaposition – the epic operation, the personal experiences, the darkness of war, the light relief. We shone a huge spotlight on the individuals who were part of D-Day – making their stories epic; and zoomed right in on the unfathomably huge operation – making it personal. 

We created a brand positioning, identity and guidelines, then developed a marketing campaign and onsite wayfinding and signage.

Visitor numbers

+11%

Despite the free entry age being cut from 13 to 5, and two free entry days being cut from the calendar (which accounted for 5% of 2015 visitors).

Facebook page likes

+7.5%

Compared to previous year

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“I consider what you have achieved exceptional. As the brand has been launched the feedback has been extremely positive and as we open the site I expect that stream of positivity to continue.”

Stephen Bailey – Director of Culture and City Development, Portsmouth City Council 

‘Best piece of #branding I’ve seen for ages. Can feel the story and history.’
@CatherineAnnR

‘A HUGE fan of their new brand and image. Definitely a standout poster! It seems museums in our city are smashing their marketing efforts.’
@Sysode

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