National Trust for Scotland Key Projects
Positioning, creative strategy and rollout
In addition to site-specific projects, we work closely with the National Trust for Scotland to make the most of their unique and diverse assets.
Through collaborative workshops with their teams and partners, and sound strategic and creative development, we’ve helped them solve various challenges and set a strong foundation for future development.
Working with the Trust’s new identity guidelines, our recent projects include:
Creative strategy and vision for key development sites
Widening the appeal of their retail products at Christmas
Re-positioning the corporate hospitality offer
Re-positioning the wedding offer…
“Just wanted to say that I absolutely LOVE it! Thank you so much for your hard work and commitment to make this work. It has paid off – It does everything I wanted it to do and more.”
Sandrine Contier-Lawrie – Business Development, Travel Trade & Hospitality, National Trust for Scotland
The average UK bride is 31. The average NTS visitor is 48. Were we missing a trick?
Most wedding bookings were coming from people who’d visited the property before – suggesting a huge untapped younger market. With a new campaign and positioning, we’re helping NTS widen their audience to take advantage of the average young couple’s #1 priority when booking their venue… the setting and its views.
NTS have an unrivalled variety of places with stunning views and surprising quirks. Places with authenticity and character. And, as a charity driven by preserving Scotland’s heritage for all to enjoy, they can make dream weddings attainable for everyone – no matter how big or small the dream.