StudioLR is a design studio that works to make people’s everyday experiences better. Even if it’s just a little bit at a time.

We work hard to spark something in people. We take complex problems and make them simple – using empathy, surprise and humour. And we don't use any jargon.

We’re up for your hardest challenges and we’ll challenge your simplest briefs.


We do:
– Brand strategy
– Identity design and activation
– Marketing campaigns
– Workplace, Visitor and Public environments
– Print, digital and event creative
– Inclusive design

Andy Gray
Founder & Managing Director
0131 454 3202

Lucy Richards
Founder & Creative Director 
0131 454 3200

Meet the team


“I’m tackling society’s big challenges, to make life better for people from all walks of life.”

Lucy Richards
Creative Director

  • A three-time Scottish Designer of The Year finalist, Lucy was named in The Drum’s ‘UK top design talent’ alongside Paul Smith, James Dyson and Jonathan Ive

  • Design business leader for over 20 years

  • A passionate conference speaker and expert panel member on inclusive design including the SBID Education Design Council, the Society for Experiential Graphic Design, and the Scottish Parliament Cross Party Groups on Dementia and Young People

  • Fellow member of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

“I’m committed to making everyday experiences better for people.”

Andy Gray
Managing Director

  • An entrepreneur with over 25 years’ experience in the creative industry

  • Our key member of the Design Business Association, responsible for our commitment to the highest standards of business behaviour and performance

  • Has a keen interest in health and wellbeing and takes great pleasure in the difference our work makes to people’s everyday lives


“I like to think every brief’s a chance to brighten somebody’s day. Even if it’s just by a lumen or two.”

Dave King
Design Director

  • Winner of the Marketing Society’s Rising Creative Star 2016 and many industry awards including a D&AD for Writing for Brands, the Scottish Design Awards Grand Prix, and the Nods Grand Prix

  • Wrote D&AD’s Bravery in Creative Design masterclass and has delivered it all over the world. Dave has also taught at Edinburgh Napier University at undergrad and masters level

  • Regular conference speaker on brave creative work


“The world can be ugly. Making it a little less so is a constant joy.”

Mark Wheeler
Design Director

  • Over 20 years’ experience in the design industry including a decade in London

  • Has delivered great results for flagship clients including the National Trust, John Lewis and Prudential

  • Winner of countless industry awards including a D&AD for brand identity, a Marketing Society Gold, and the Scottish Design Awards Grand Prix


“Don’t assume anything, make your own paths, surprise people.”

Kimberly Carpenter
Senior Designer

  • Eight years’ experience in branding, campaigns, and accessible design across digital, print and experiential

  • Worked with a diverse range of brands including the National Trust, National Libraries of Scotland and Galliford Try

  • Member of the Association of Illustrators (AOI)


“Whether it’s to make folk laugh, cry or empower them: I want to design with feeling.”

Nicola Laurie

  • After just two years in the industry Nicola was shortlisted for the Drum’s global Young Designer of the Year Award 2018

  • Experience working on major brand and visitor experience projects, including the D-Day Story, Remarkable, and the National Trust for Scotland’s Playful Garden at Brodie Castle


“I love making things happen. No matter how complex the challenge seems.”

Raini Rowell
Project Manager

  • Over 10 years’ experience, client and agency side, managing large-scale projects including multi-million CSR and construction projects

  • She’s worked on some of our flagship creative projects for the National Trust for Scotland, Prudential and Volvo

  • Raini also brings a valuable creative perspective to our projects as a professional photographer, an Architectural Design graduate, and a Squared Online Digital Marketing graduate


Rosie Berridge
Finance Manager


Michelle Heller
Office Manager


Louise Medve
Strategic Relationships


Stephen Berridge
Production Manager

Lorna Reid

Doing our bit

We enjoy taking an active role in our community – supporting a range of good causes.

We volunteer on the Bethany Care Van – providing food to homeless people in Edinburgh, and each year we take part in Social Bite’s fundraising Sleepout.

We’re proud Ambassadors for the children’s charity Seamab. And we actively support and promote The Spartans Community Football Academy to deliver positive social impact through the power of sport #HereForGood. 

We foster links with design education through mentoring and project work, and we sponsor the Napier University graduate prize every year.

Lucy and Dave are frequent conference speakers and guest lecturers on a range of topics from creativity and branding to experiential design and design for an ageing population.